This is an AWFUL ad. It starts with her own negative. It has no energy. It tells the listener what they think. It makes her look simple and unintelligent. She says more in an ad hoc answer to a crowd than in this commercial. The set and wardrobe looks like it came from the opening scene in MacBeth.
Some had said the ad itself is getting her national attention. she could have had all of that she wanted. The ad needs to show Delaware voters she is up to the job; if she practice witchcraft for 10 years but was a Princeton grad with a Harvard Law Degree and clerked for Scalia she would be way in front in the polls and have all the nationwide support she wanted.
As evidence, I give you Alaska’s Jim Miller who is much less polished than Christine in his presentation and less articulate on issues off the cuff. O’Donnell is a clear and articulate speaker with moderate depth in her subjects. In her Politically Incorrect appearances she was able to articulate her position without inflaming her opponents even if her science was as weak as those who claim ‘a overwhelming consensus of scientists” to justify their faith.
This ad accomplishes nothing that will help her image and makes the witchcraft the issue front and center. And then it shot in a color scheme that screams witch or funeral, which if anything makes her look more like a witch.
Its ‘I am You’ message is equally awful. It is telling people what they think. People decide that for themselves. This is a rule in advertising; the people who did this ad are incompetent.
If I was running this for her she would be shooting ads in front of small businesses, say around 100-300 employees, saying how her platform would help the companies and their workers. She would speak in a friendly, crisp manner, with authority and confidence in her voice.
In this ad she looked like a 14 yo apologizing for running over the cat with the car, or using the cat in a satanic ritual.
